Rachael Ferguson's profile

CPA Australia presents Neil Armstrong

CPA Australia presents Neil Armstrong website
Concept development, User Interface design, Web design
CPA Australia is one of the world's largest accounting bodies with a membership of more than 139,000 finance, accounting and business professionals across the globe.

To celebrate their 125th year anniversary Apollo 11 Commander Neil Armstrong was involved in a series of events with CPA Australia, including an interview with CPA Australia CEO Alex Malley in An Audience with Neil Armstrong.


In my role as Producer and User Interface designer for CPA Australia I developed the concept, key art design and user interface design for the teaser website and mobile presence to showcase this exclusive interview series.


Project success


Interest in the interview gained phenomenal media coverage and social media activity, reaching an audience of approximately 20 million people via social media posts,including a confirmed audience of 5.5 million via Twitter alone andover 120 online news articles globally.

CPA Australia presents Neil Armstrong
Published:

CPA Australia presents Neil Armstrong

Concept development and User Interface design for CPA Australia presents Neil Armstrong website

Published:

Creative Fields